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Samsung 65″ The Frame Pro LS03FW (2025) — Neo QLED Art TV
Modern frame design, Art Mode, matte art-like finish, Wireless One Connect, NQ4 AI Gen3, Samsung Vision AI, Alexa Built-in—style meets smart picture.
TV when it’s on. Art when it’s off.
The Frame Pro is made to disappear into your space. With its modern frame design and matte, art-like finish, photos and paintings look convincing from the couch. When it’s time for a show, Neo QLED (Mini-LED) brightness and local dimming bring back the punch you need for HDR movies, sports, and weekend gaming.
NQ4 AI Gen3 + Vision AI: Looks smart, acts smarter
Samsung’s NQ4 AI Gen3 processor uses scene analysis and learned patterns to upscale and clean up ordinary sources in real time. Vision AI adapts tone mapping and clarity so daytime news, nighttime dramas, and animated films all retain crisp lines and balanced contrast without fiddling through menus.
Matte finish reduces glare
The signature matte treatment helps tame reflections from windows and lamps, keeping artwork believable in Art Mode and keeping bright shows readable during the day. It’s a living-room TV that respects your décor instead of fighting it.
Wireless One Connect = cleaner walls
Route power and devices to a separate box and keep the wall clean—ideal for minimalist setups and gallery walls. It’s the difference between “nice TV” and “That looks like a real framed piece.”
Smart platform & voice
Samsung’s smart system organizes your apps and recommendations, and Alexa Built-in enables quick voice commands for search, playback, and smart-home control. The UI gets out of the way so your content (or your curated art) can be the focus.
The psychology: The Frame reduces “tech clutter” anxiety, adds pride-of-place through design, and still delivers a satisfying picture—making the purchase feel like an upgrade to your whole room, not just your TV.
Quick Specs (tap/click to expand)
Will 65″ fit my space?
Why The Frame Pro wins living rooms
You don’t have to choose between style and substance. You get an elegant gallery piece Monday–Friday and a punchy TV on movie night. That’s a daily quality-of-life upgrade.
Pros & Cons — Quick Truths
Pros and Cons Toggle
Convincing art look
Matte finish, frame styling, and Art Mode sell the illusion of a framed print.
Cleaner installs
Wireless One Connect declutters the wall—great for gallery layouts.
Bright, punchy picture
Neo QLED (Mini-LED) delivers lively HDR for daytime and evening viewing.
NQ4 AI Gen3 + Vision AI
Upscaling and adaptive tuning keep streaming and cable looking clean.
Alexa Built-in
Hands-free search, playback, and smart-home voice control.
Decor-friendly
Swappable bezels (sold separately) and slim fit maximize design options.
Black-level purists may want more
Excellent for living rooms, but not a dark-theater OLED replacement.
Art Store costs
Premium curated art typically requires a paid subscription.
Ultimate gaming extras vary
High-refresh/VRR support depends on input; check your console/PC specs.
Wireless box placement
Plan furniture or cabinet space for the One Connect box and power.
Bezel accessories add cost
Custom bezels are optional add-ons if you want a specific look.
Who Is This TV Perfect For?
Best-Fit Profiles
If these sound like you, The Frame Pro will shine from day one.
Does it really look like a framed print?
The matte finish and frame styling minimize reflections and edge glare, so photos and paintings look surprisingly convincing on a wall.
What about the art itself?
You can display your own images or subscribe to Samsung’s Art Store for a rotating catalog. The subscription is optional.
Is setup complicated?
Mounting is like any slim TV; plan placement for the Wireless One Connect box and power. After that, it’s straightforward.
Bottom Line
The Frame Pro LS03FW 65″ is the most living-room-friendly Samsung TV: it doubles as art, fights glare with a matte finish, and still delivers bright, colorful Neo QLED performance. If you want your TV to enhance the room even when it’s off, this is the one.
